Results of our Target Audience research and analysis of them.

Our first question we asked our audience was what gender they were. We asked an equal amount of women and men so we got a clear research.

This chart shows the age of our target audience, 50% being 17. I think this shows who we should aim our trailer at.

For our third question, we asked a simple question whether people actually liked watching horrors or not. With 80% saying yes and 20% saying no.

We wondered in our fourth question whether people went to the cinema to see horrors, and if they did, how often. Most people said rarely or a few times a month. Our film will hopefully be that one film they would like to see in the cinema.

We wondered whether people would rather buy a horror DVD and watch it at home or go to the cinema. With a massive 80% people said they would rather watch it on DVD, maybe because it is cheaper. This means our trailer would have to be filled with suspence and scare the audience so they could not wait till its out on DVD.

We wondered in our sixth question who our audience watched horror movies with. The highest results came back with couples and mixed groups.

In this question we wondered what type of genre our audience liked best. Joint highest results were Phychological and Thriller. This now helps us on what our genre should be.

We wondered what scared our audience most, ghosts and spirits being the highest. This again helps us on what should be in our trailer, we have been thinking of using a Ouiji Board so this fits in very well with our results.

For our last question we wondered what settings scare people most. Our target audience are mostly scared by an Abandoned house. I feel that this helps us a lot as ghosts are known to be in Abandoned houses and fits in with our idea very well.

All of these previous nine questions we have asked were showing quantitave data where we can recieve a clear percentage where our target audience answered as they could only tick one box. However, we also wanted qualilative data, these questions are for people to go into more depth into their answer.

Our questions we asked were:
What is your favourite horror film and why?
What do you expect in a horror?
What do you expect in a horror trailer?
What element of a horror trailer would influence you to watch the film?


These questions gave us a clear view on what our audience like in horror films and horror trailers. Overall, the most popular answer for their favourite horror film was paranormal activity because of its jumpy moments and the tension is caused. This is what we would like to do most, make people suddenly jump when they wouldn't expect to.
We asked what do people expect in a horror, the most popular answer was for the audience to get fixed on the plot and to be jumped and frightened. They like suspence and scary settings to create an atmosphere.
For our next quesion we asked what they would like to see in a trailer that would possibly influence them to watch it at the cinema. The audience likes suspence and to be lured in within the few minutes the trailer has. Most people thought good trailers were the ones were questions were left unanswered and so they could make their own assumptions, they are the horror films people want to see as they want to know whats going to happen. This shows that we cannot give too much away in our horror trailer as people will know what is going to happen in the end.
For our last question we wanted to know what element of a horror would influence the audience to go watch it. Most people said they like trailers left on a cliff hanger, left asking questions and obviously, whether it scares them or not. I think for our final scene in our trailer we need a sudden part that makes the audience jump as a I feel this is what people our most scared of and creates atmosphere.